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How can I be local?

On May 28 this year, some enterprising folks from Nagaland have designed a fun way for local businesses to interact with local buyers. What’s this all about? – Well, they believe in the power of ‘Local’ and that the only way the state economy can grow sustainably, is when local businesses thrive. Are they right? We believe so.
Let’s stop here and observe what’s really happening around us. There has been a mad rush to grow, economise and optimise businesses and markets all across the country and this has had many effects, but let’s not head there. Let’s focus on the most fundamental effect it has had – the impact on local businesses. Local business players who can’t scale up are left behind and eventually trounced. Quite often the impact is severe enough to keep new local entrants away from the market in fear of being bullied out. So, are they right? Yes, it appears so.
The power of Local
Economists might argue that the natural progression of any business anywhere in the world is to innovate, stay relevant, scale up or be left behind. We agree with that too – however, we aren’t talking about a level playing field here. In many parts of the country, especially where development has been lagging a tad or where geographical realities make it difficult to keep pace with the rest of the country, growth must be planned carefully, well-guarded and inclusive. We believe that’s what will happen if initiatives such as the Makers’ Market take off.

“To keep up with the growth in human population, more food will have to be produced worldwide over the next 50 years than has been during the past 10,000 years combined, the experts said.”

The Guardian

While we agree that this is the way forward to level the playing field for local businesses, beneficiaries of this support must realise that it doesn’t imply that customers will be fine with inferior products or services. Local businesses must study what their clients want and adapt. Higher prices can be commanded with quality products and not a local tag. Customer service has to be the best in the business or consumers will move on.
Makers' Market Dimapur
When we interviewed the team behind this path breaking initiative, this is what they had to say:

“The objective of this initiative is to organize and create a ‘marketplace’ by bringing together the best of local food growers, producers, chefs, bakers, artists, florists, designers and service providers on one platform and provide a complete shopping and community experience for our customers.
The Makers’ Market will provide a pleasant alternative to a crowded supermarket shopping, a place for business and trade while at the same time fostering a social, community and family experience. The festive atmosphere will provide a relaxing and even entertaining place to shop and meet with friends.”

Let us get together, visit this market and support this initiative to help make the state better for everyone and perhaps other states will follow suit.
Some of the makers who will be there:
Windfall by Bambi Kevichusa – Home decor & clothing;
Kharu Design by Menuolhoulie Kire – Bamboo furniture;
Leejen – Clothing brand infusing block printing with Naga motifs;
Precious Me Love – Clothing designed by Zuboni and Lozano;
Angry Mother Soap Company by Akitoli Swu – Handmade soap & oils;
Chef Joel Basumatari;
Muffets Pantry food truck; and
Ethnic Table – Chef Aketoli Zhimomi [past winner of the infamous Naga Chef competition]
– Khalong’s Barbeque
– The Little Bakery
– Handcrafted Tea from Nagaland by Amonar Tea
iBake by Iliangna Haralu offering an assortment of cookies, cakes, cupcakes, pies, tarts, macarons, eclairs, brownies, rolls, scones
– Apple Seed
How to get there
Makers' Market Dimapur
Map of the venue
*Zatara Pvt. Ltd, a Dimapur based marketing company and NEbuzz.com, an online magazine from the Design Stash Team, have conceptualized The Makers’ Market, [http://www.nebuzz.com/makersmarket/index.html] a periodic Marketplace, scheduled to be held for the first time on the 28th of May, 2016 at Aiko Greens, Dimapur.

** The Author’s Disclaimer: I am not an economist and neither do I claim to know market dynamics better than you. These are my opinions, till I decide to change them.



About Rohan K. Abraham

A simple attempt to document my travels, observations and experiences in this fantastic region of the world - The North East of India. Words cannot fully describe the beauty and diversity of this region, so click on the Instagram button here for the picture story.

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